Tag Archive - blogging

3 Reasons to Write a Professional Blog

By now you’ve probably heard that many people earn an income by blogging. As a business professional, that may not interest you or be worth your time. But before dismissing blogging altogether, consider these three reasons for professional blogging … Continue Reading…

Ideal Length for a Web Page

To think readers want to read every word I vomit is arrogant and self-serving. I strive to say what I need to say, not one word more or less. Still, I wonder if there is an ideal length (not too short, not too long) for a web page.

I found several reliable sources for the ideal length for a web page … Continue Reading…

Writing Powerful Blog Headlines

I argue the headline is the most important element of an advertisement. If the headline doesn’t engage the reader, the rest of the promotion is for not. The same goes for blog posts. Even if readers subscribe to your blog, it doesn’t necessarily mean they’re reading your content. It’s likely they also subscribe to other blogs and scan headlines on a regular basis. Here are several practical tips to writing strong headlines that stand out from the rest … Continue Reading…

The Golden Rule of Professional Blogging

Several years ago, I attended a media conference and what one of the panelists said about what makes a good story stuck. In fact, it not only stuck, I revere his advice (and maybe it wasn’t originally his advice, either) as a golden rule of blogging … Continue Reading…