I build clean, high-end websites & blogs
for professional clients.

Web Zen: 3 Reasons to Write a Professional Blog

04.27.10 Posted in web zen by swanie

By now you’ve probably heard that many people earn an income by blogging. As a business professional, that may not interest you or be worth your time. But before dismissing blogging altogether, consider these three reasons for professional blogging …


Ideal Length for a Web Page

03.10.10 Posted in writing by swanie

To think readers want to read every word I vomit is arrogant and self-serving. I strive to say what I need to say, not one word more or less. Still, I wonder if there is an ideal length (not too short, not too long) for a web page. I found several reliable sources for the [...]


Writing Powerful Blog Headlines

03.01.10 Posted in writing by swanie

I argue the headline is the most important element of an advertisement. If the headline doesn’t engage the reader, the rest of the promotion is for not. The same goes for blog posts. Even if readers subscribe to your blog, it doesn’t necessarily mean they’re reading your content. It’s likely they also subscribe to other [...]


The Golden Rule of Professional Blogging

01.20.10 Posted in writing by swanie

Several years ago, I attended a media conference and what one of the panelists said about what makes a good story stuck. In fact, it not only stuck, I revere his advice (and maybe it wasn’t originally his advice, either) as a golden rule of blogging …