This is the best web sales content writing checklist I’ve ever seen [source: www.bly.com]: The “so what” test … After you write your copy, read it and ask whether it passes the “so what” test. Copywriter Joan Damico explains: “If after reviewing your copy, you think the target audience would just respond with ‘so what,’ [...]
I build clean, high-end websites & blogs
for professional clients.
Toss the To-Do List
Simple is my rule. I truly believe if I do less and have less, I’ll get more done and have more. I have to admit, though, I’m still not all that good at it. I’m not giving up. My next endeavor is to throw away my to-do list (well, almost) …
Web Zen: 3 Reasons to Write a Professional Blog
By now you’ve probably heard that many people earn an income by blogging. As a business professional, that may not interest you or be worth your time. But before dismissing blogging altogether, consider these three reasons for professional blogging …
Web Zen: Be Less, Be More
A website that tries to be something to all people, ends up being less of anything to anyone. Instead, choose the primary audience. Be specific. Know that person. What does that person look like? What are their habits? What do they want? Why are they at the website? Then build the site just for that [...]
Ideal Length for a Web Page
To think readers want to read every word I vomit is arrogant and self-serving. I strive to say what I need to say, not one word more or less. Still, I wonder if there is an ideal length (not too short, not too long) for a web page. I found several reliable sources for the [...]
Writing Powerful Blog Headlines
I argue the headline is the most important element of an advertisement. If the headline doesn’t engage the reader, the rest of the promotion is for not. The same goes for blog posts. Even if readers subscribe to your blog, it doesn’t necessarily mean they’re reading your content. It’s likely they also subscribe to other [...]
Website Conversion Formula
When I claim to build ‘clean’ websites for professional clients, it means that I build websites and blogs that optimize online conversions. To do so, I follow a critical online conversion formula …
The Golden Rule of Professional Blogging
Several years ago, I attended a media conference and what one of the panelists said about what makes a good story stuck. In fact, it not only stuck, I revere his advice (and maybe it wasn’t originally his advice, either) as a golden rule of blogging …
Practical, Yet Powerful Web Writing Formula
Anyone can write. Few can write well. It’s an art form. It’s a science. And when it comes to web marketing, it’s an essential. And while it can take thousands of hours to master the skill, it is possible to do well following this practical sequential writing formula … I call them the 5 Ps.
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Recent Posts
- 06.24Web Zen: Possibly the Best Web Writing Checklist Ever
- 05.05Toss the To-Do List
- 04.27Web Zen: 3 Reasons to Write a Professional Blog
- 03.17Web Zen: Be Less, Be More
- 03.10Ideal Length for a Web Page
- 03.01Writing Powerful Blog Headlines
- 02.08Website Conversion Formula
- 01.20The Golden Rule of Professional Blogging
- 01.15Practical, Yet Powerful Web Writing Formula
